At Booya Fitness™ we make premium fitness products that are convenient, comfortable, and effective for every body.
Booya Fitness™ was founded by Donna and Matthew, lifelong friends who met at the University of Texas in 2002.
They have been designing fitness equipment for many years, including the now-defunct E-Volti cycling chairs, and Powerformer weight training machines at VBodies Pilates studio in Austin.
Booya Bands™ is their favorite project so far, because the product is meant for everyone. They are accessible, affordable, and simple as a click!
MATTHEW RYAN CARNEY
Co-Founder & Inventor
Matthew is a Booya Fitness™ co-founder and inventor, and author of What is Pilates?. With over 2 decades of experience as a personal trainer, strength and conditioning coach, Pilates and Yoga instructor, Matthew has helped thousands of people strengthen their bodies, reduce pain, and improve their quality of life.
DONNA FABIAN
Co-Founder & Engineer
Donna Fabian is a Booya Fitness™ co-founder, inventor, mechanical engineer, patent attorney, and athlete. She loves functional training, weightlifting and Pilates, and uses her Booya Bands™ every day. She has over 15 years of experience in product design, manufacturing, and intellectual property protection.
The spark for Booya Bands™ started in 2023, when Matthew was watching a professional soccer match on TV.
One team was warming up before game, and the coach handed out resistance bands to the players, who were then (humorously) trying to put them on their legs. The bands kept getting caught on their cleats, so the players were hopping around, tripping and holding onto each other to keep from falling.
When the team finally started doing their lunges, the bands just rolled up on their legs, so they had to stop and unroll them every few steps, making the entire process of using resistance bands more clumsy than beneficial.
Around this same time, Matthew was training at a gym where he met a truck driver who was struggling with an old hip injury. Matthew introduced him to Pilates mat exercises with a resistance band-- with which he felt immediate pain-relief.
But then the gentleman began wearing his band as he drove around the city-- claiming it helped his hip tremendously while sitting in his truck all day. He would shimmy the band off and on while making deliveries.
Matthew realized the most important way to improve resistance bands was the convenience-- add a buckle that worked like a seatbelt!
He called his design partner Donna-- who uses resistance bands as much as anyone on the planet-- and told her about this idea.
They set to work designing a premium resistance band that addressed all the common pain points— rolling, pinching and sliding-- while adding the game-changing feature: the quick-release buckle.
It took two years of buckle design attempts (standard buckles are not made this large), meeting fabric specialists, testing samples and stitching.....the result was a premium quality band that looked great, felt comfortable, and performed exactly as expected.
Now in 2026, Booya Bands™ are here. No more shimmying. No more tripping around. No more cheap rubber. Just snap in to instantly elevate your game, and go get your gains!
